The distribution strategy takes a charter — six workstreams around one inversion
strategy/: the release-and-distribution effort, sibling to research/ but different in kind — research gathers evidence, strategy turns it into positions and plans. The charter records the goal (bootstrapped sustainability with base→Pro growth in the personal garden first, Teams a deliberate second act), the two tier anchors, what is already ruled, the decision surface decomposed into workstreams, and the tensions to resolve. The positioning line is the inversion: the garden's walls are around the experience, not the data — closed polished surface, open documented substrate, the exact inverse of the mainstream pattern and the moat captive-state competitors cannot cheaply adopt. Claude-Session: https://claude.ai/code/session_014PtZdPwqZuqEDLc6wZMtEy
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# Release & Distribution Strategy
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Long-term strategy work for Lanework's release, distribution, and business model: licensing, monetization, openness, marketing, and goals. Sibling to `research/` (the competitive-landscape corpus, which this directory draws on) but different in kind — `research/` gathers evidence about the market; `strategy/` turns evidence into positions, decisions, and plans for Lanework specifically.
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## Documents
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- [00-charter.md](00-charter.md) — the framing document: strategic goal, the two tier anchors, what is already ruled, the decision surface, the tensions to resolve, and the research agenda (start here)
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Workstream documents are added as they happen, numbered in sequence.
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## Conventions
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- Same conventions as `research/`: each document opens with a scope note and a dated line; prose is unwrapped — one line per paragraph or list item.
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- A **position** is a working stance open to revision; a **ruling** is a decision recorded in DESIGN/ or RELEASE.md and stands unless explicitly re-ruled. Strategy documents may propose re-rulings but never silently contradict one.
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