pipeline: consolidate content rules into EDITORIAL.md — the charter is now the source of truth; CLAUDE.md/TEAM.md/skills point to it

EDITORIAL.md

@@ -1,6 +1,6 @@
-# Editorial voice charter
+# Editorial charter
 
-The standard for every audience-facing word on unique.rzen.dev — find bodies, review bodies, bundle blurbs and intros, subtitles, descriptions. Skills reference this file; the pipeline's copy-edit pass enforces it.
+The standard for every audience-facing word on unique.rzen.dev — find bodies, review bodies, bundle blurbs and intros, subtitles, descriptions — and the canonical home of the content rules that bind what gets published at all. Skills reference this file; the pipeline's copy-edit pass enforces the voice, and each pipeline stage enforces the content rules that apply to it.
 
 ## The voice in one line
 
@@ -15,6 +15,15 @@ Concise, to the point, and above all **inspiring delight**.
 5. **Honest beats glossy.** Limitations stated plainly; corrections from fact-checking called out when they're interesting. Trust is the site's only currency.
 6. **The forward test.** Before publishing, ask: would a friend forward this to another friend with "look at this"? If not, find the detail that would make them — or cut deeper.
 
+## Content rules
+
+Voice governs how we say it; these govern what we publish. Skills restate the rule that applies to their stage, but this list is the source of truth — when they drift, this file wins.
+
+1. **No tobacco or alcohol** — categorical, at every stage: never captured as finds, never selected into new bundles, never graduated to reviews. No exception for beautiful design, craftsmanship, or gift appeal; borderline cases (dual-use glassware, non-alcoholic "spirits", brewery-adjacent merch) get skipped too. A few legacy alcohol finds (May–July 2026) stay published and keep their bundle spots but are ineligible for anything new.
+2. **Front-page safety** — the pick of the day is the front page and must be broadly, unmistakably benign. Never anything that could read as endorsing or depicting harm: weapons or anything that cuts, burns, or explodes; anything dangerous or injury-prone; how-to's for any of that; horror or disturbing media. Such items can still be finds and reviews — they just never get the hero.
+3. **No camping gear in the hero** — camper trailers and other camping equipment never take the pick of the day. Fine as finds, occasional as reviews, never the front page.
+4. **Rules look forward** — what's published is published. A new rule governs future picks, finds, bundles, and reviews only; it never triggers retroactive edits or unpublishing.
+
 ## Word budgets
 
 | Copy | Budget |