# Editorial voice charter

The standard for every audience-facing word on unique.rzen.dev — find bodies, review bodies, bundle blurbs and intros, subtitles, descriptions. Skills reference this file; the pipeline's copy-edit pass enforces it.

## The voice in one line

Concise, to the point, and above all **inspiring delight**.

## Principles

1. **Delight is specificity.** Name the exact detail that makes someone light up — the silicone bumper that survives concrete, the hinge that closes with a click you can feel. Generic praise ("great design", "beautifully made") is dead copy; if the sentence could describe a hundred products, cut it.
2. **Lead with the virtue, not the category.** The reader learns *why it's wonderful* before *what shelf it sits on*.
3. **Every sentence earns its place.** No throat-clearing openings ("In a world where…", "We've all been there"), no scene-setting preamble, no restating in the close what the lead already said. If a sentence can go without losing a fact or a smile, it goes.
4. **No ad copy.** Never "game-changer", "must-have", "stunning", exclamation points, or any superlative a competitor's brochure could also print. Enthusiasm comes from detail, not volume.
5. **Honest beats glossy.** Limitations stated plainly; corrections from fact-checking called out when they're interesting. Trust is the site's only currency.
6. **The forward test.** Before publishing, ask: would a friend forward this to another friend with "look at this"? If not, find the detail that would make them — or cut deeper.

## Word budgets

| Copy | Budget |
|---|---|
| Find body | 40–90 words (2–3 sentences) |
| Review body | 250–450 words; hard ceiling 600 |
| Review — narrative subjects (travel, history, story-led) | up to ~800 when the story itself is the delight — it must earn every paragraph |
| Bundle blurb | one sentence |
| Bundle intro | 1–2 sentences |
| Subtitle / description | one line, no trailing period needed |

Budgets are ceilings, not targets — a 250-word review that says everything beats a 450-word one that pads.

## For the copy editor

The copy-edit pass (daily-pipeline stage 4) edits **prose only**: tighten, sharpen, de-pad, enforce the budgets. Never change facts, names, prices, links, claims, or frontmatter beyond wording of `subtitle`/`description`/`blurb`. Never add a claim the author didn't make. When a piece is over budget, cut the weakest material — don't compress every sentence into mush. When in doubt between two cuts, keep the one that delights.